Author Archives: Digital Fire

Email marketing has been around for a relatively long time compared to some digital media and it is still considered to be the best marketing channel that continues to provide the highest return on investment. Because email marketing works with … Continue reading →

Abandoned shopping cart: ProFlowers This email campaign is a classic example of triggered , behavioral email or ‘abandoned shopping cart’ email. The email is sent as an automatic response to users who were in the process of making a purchase … Continue reading →

Surveys are an excellent way for brands to gain real insight into what they’re consumers are thinking. While metrics give marketers in idea of what each consumer may be feeling or experiencing, surveys are a direct communication channel that gives … Continue reading →

Data is everywhere and when it comes to marketing – it is the most valuable resource that any brand can have. Knowing more about your consumers, their names, details, interests and even behaviour can help any company create campaigns that … Continue reading →

As any SEO will tell you: when it comes to search engines’ algorithms, for the most part it is all shrouded in mystery. Google; the predominant search engine that basically all SEOs work in favour of, is famous for guarding … Continue reading →

Content creation and distribution is no longer only the work of writers, bloggers and the like. Brands are becoming more and more like publishers and content creation is now an essential part of many brands digital strategy. In today’s dynamic … Continue reading →

As we reach the end of another year, many companies will be looking into spring cleaning their consumer email lists. Because email list hygiene is so closely linked with optimal deliverability, the task of meticulously cleaning out your company’s email … Continue reading →

Email marketing has been consistent in its dominance as the most effective direct marketing medium available to brands. Yet, since that time, doom profits have been predicting the end of the email age. With the popularity of social media and … Continue reading →

The festive season is a time of relaxation and consumption which often ends in understandable spending fatigue. However, businesses and brands as well as consumers are nevertheless hurtled into the New Year and it makes sense for brands to still … Continue reading →

The social age has transformed not only the way people connect and interact – it has shaken the foundations of consumerism. Since the inception of social media, marketers have noticed a change in the way consumers interact with each other … Continue reading →