Author Archives: Digital Fire

Email marketing is widely recognised as the most effective digital medium when it comes to promoting and growing your brand. While many brands and certainly small start ups often try their hand at the email marketing game by designing their … Continue reading →

B2B (business to business) campaigns share a lot of similarities with B2C (business to consumers) email marketing, but ultimately they fulfil different roles and should be approached in a different way. Here are a few key points to keep in … Continue reading →

In a world that is always connected, the ultimate and omnipresent accessory has become a mobile phone and more importantly a smart phone. Mobile technology, from mobile wallets to mobile email and social networking has irrevocably changed the way people … Continue reading →

The world of PR or Public relations has undergone a number of changes in the digital age. Where once, PR agencies worked through traditional media in order to orchestrate brand launches and announcements, where now social media and the blogosphere … Continue reading →

One of the great things about email marketing is that it can be executed by companies both big and small. Campaigns that are sent out to a database of hundreds of thousands are managed and implemented in much the same … Continue reading →

All brands are proud of their product or service and as such, many aim to market them by always emphasising their wonderful properties. But, new studies are showing that consumers are not always as enamoured with your brand as you … Continue reading →

In the digital age, consumers have become much more empowered while at the same time also becoming more concerned about issues regarding fairness, sincerity and their online security. Brands now have to navigate these concerns while also actively forging and … Continue reading →

Email marketing can help brands create fabulous campaigns that grab attention and draw consumers closer to companies than any other medium. Because of its elegant simplicity, many marketers often make the mistake of assuming that email marketing is effortless or … Continue reading →

Digital marketers are fond of the phrase ‘content is king’ because it really does ring true. Content features at the core of all truly engaging digital campaigns in one way or another and brands that are able to create quality … Continue reading →

Display ads started out as the darling of the online marketing world. As one of the first mediums of active online advertising that could be considered entirely measurable it was celebrated as a way through which companies could gain exposure … Continue reading →