Author Archives: Digital Fire

Email marketing has always had its sights firmly set on targeting desktop computer users – where big screens and fully functional email clients can successfully show a beautifully designed email campaign in all its glory. That however is starting to … Continue reading →

When subscribers receive an email plagued with errors due to rendering or formatting issues, you can bet your bottom dollar that the reputation of the brand who sent it will take a bit of a dive. Alternating carriage returns after … Continue reading →

Video marketing is currently one of the most successful promotion mediums for brands to engage with online. As the popularity of online video has skyrocketed in recent years, marketers and brands have learned to harness its power. While video marketing … Continue reading →

QR codes have become quite popular in recent years with many marketers choosing to include the little scan code on just about everything from t-shirts to billboards. So how is this sub section of mobile marketing faring and should your … Continue reading →

Upselling is an age old technique where a company of brand can manage to entice an already loyal customer to maybe opt for another or often more expensive product than the one they were already aiming for. Managing to upsell … Continue reading →

Database marketing is a fundamental part of any digital marketing strategy. Keeping in touch with your subscribers and also gaining new ones ensures that your brand does not lose touch with people who are interested or even passionate about your … Continue reading →

When it comes to SEO or search engine optimization, links are crucial. They indicate to search engines that other sites regard you an authority and that there is activity within and around your page. However, not all links are the … Continue reading →

In recent months, the interlacing of social and search has become somewhat of a hot topic. The announcement of Google’s latest algorithm changes brought with it many changes – but also an admission from the search giant that yes, social … Continue reading →

SEO or Search engine optimisation has become an essential part of any holistic digital strategy for brands. By understanding the way in which search engines such as Google indexes websites SEOs attempt to optimise content on those websites, thereby making … Continue reading →

2012 has seen the unbridled growth of the visual social network platform. Pinterest and Tumblr are two of the most popular at the moment and their continual advancement is enticing more and more businesses include it in their social media … Continue reading →