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Email marketing: turning conversation into conversion

As email marketers we know that the focus of any campaign should of course be to achieve conversions. However, the burgeoning trends of social media and online interaction are forcing marketers to also think about the conversation that they should … Continue reading →

The importance of a lead nurturing email campaign

Digital marketing campaigns can be hugely successful and have a positive effect on sales. But not all the potential customers that you target may be ready to take the plunge and make the purchase. This is where email lead nurturing … Continue reading →

Taking your business to the realm of social media

There has never been a more critical time for businesses to take part in social media, but taking the leap from being a closed-off brick and mortar business to becoming a social presence online can be daunting. Getting social media … Continue reading →

Make email marketing boost your brand’s social media

When social media started gaining traction, many e-marketers predicted that the social media could overtake email as the primary way for brands to connect to customers. However, this has not happened and the reason for this is quite simple. People … Continue reading →

Maximise your email deliverability

Email deliverability is one of the most important aspects to keep in mind when considering the success rates of an email marketing campaign. Deliverability revolves around any given email’s ability to reach its intended destination. For instance, if most emails … Continue reading →

The benefits of a profiled and managed email database

Email marketing has proven to be one of the most successful forms of digital marketing available to businesses. Email campaigns that are brimming with valuable, concise and relevant content tend to do very well – but optimal results materialise when … Continue reading →

What can B2C email data rental do for your business?

Email still reigns supreme as the primary form of communication – both in business and our private, social lives. Since business started harnessing the power of email marketing, the cost-effectiveness, measurability and high response rate of the medium has placed … Continue reading →

Make customers fall in love with your Valentine’s email marketing campaign

It’s that time of the year again. Everything imaginable is tinted in shades of pink and red, sentimental cards and schmaltzy gifts start filling up store windows and people become increasingly prone to parting with their cash in order to … Continue reading →

A couple of tips for creating engaging email marketing

Email marketing is still one of the best ways for companies to connect with current of potential customers. A well constructed email marketing campaign can increase brand awareness, generate leads and encourage customer interaction. However, in order for your company’s … Continue reading →

How Facebook can help your brand thrive

Building a brand starts with an idea, a product or an excellent service. From then onward, every brand starts focusing on their customers – trying their best to meet their needs while building lasting relationships based on interaction and trust. … Continue reading →

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