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Mobile Optimization for email campaigns: Part 2
A call to all marketers to stop what you’re doing, it’s time to start thinking ‘mobile’. There has been a lot of talk about whether or not mobile is so important that new design templates must to be created which … Continue reading
The ‘big data’ journey: Are you looking at the facts?
The words ‘big data’ has already started to creep up within online discussions. Marketers are aware that they have access to insightful information, which comes from all corners of the web, but is this information actually being used? Think about … Continue reading
Mobile Optimization for email campaigns: Part 1
Email marketers live in a digital landscape which has 55% of internet users accessing emails via the smartphone – to separate mobile from the overall marketing scheme is no longer an option. Mobile internet has grown 45% since 2010 and … Continue reading
Quick digital marketing takeaways
There are countless articles which state – and prove – that digital marketing is vital in reaching customers and essentially increasing revenue. If you remember none of these articles, here are a few highlights which should be diarised when you’re … Continue reading
Yahoo approves a $1.1 billion Tumblr acquisition
The Wall Street Journal reported that the board of directors at Yahoo have approved a $1.1 billion all-cash deal to acquire Tumblr. If the microblogging platform accepts the terms, Yahoo CEO, Marissa Mayer, will be making the official announcement at … Continue reading
Drive revenue with your email marketing… continued
As discussed in the previous article, email is the number one way to bring in revenue. Over and above social media and other online marketing efforts, customers are more prone to make a purchase after receiving an email. There is … Continue reading
Drive revenue with your email marketing
Most marketers are interested in the bottom line, which is, return on investment. Email may not be the newest form of advertising but it’s still the most powerful channel for driving revenue. Last year, ExactTarget reported that 66% of customers … Continue reading
Old Spice launches another innovative video marketing campaign
Old Spice is known for their innovative campaigns. Who remembers ‘the old spice guy’, the man your man could smell like? Well the team are at it again, launching digital video campaigns that brings back previous one-time spokesperson, Terry Crews. … Continue reading
4 steps to achieving lifecycle marketing success Part 2
In the previous article, the topics of attracting a new subscriber and keeping them – at least past the first email – were briefly discussed. The next few steps are often overlooked and email marketers sometimes assume that once someone … Continue reading
4 steps to achieving lifecycle marketing success Part 1
There are many whitepapers that offer tips on how to improve your email marketing campaign and, in effect, improve your overall digital marketing strategy. But what is actually involved in creating targeted emails and retaining a loyal subscriber base? The … Continue reading
