“Every one of our opt-in email addresses is a profiled consumer waiting to be turned into a customer by our clients.” – Thomas Boyd – Managing Director Digital Fire

Our data has demographic profiling across geography, gender, age, income and interest categories such as Travel email data, Property email data, Finance & Investments email data, Financial Products email data, Wine email data, Events email data, Music email data, Cars email data, Sports & Fitness email data, Lifestyle email data, Communications email data, Holiday email data, Business email data, Consumer Behaviour email data, Style email data, Students email data, Technology and Entertainment email data . Digital Fire is generating new leads and sales for our clients across all industries.

South African Market: 1,000,000 + opt-in email data

The South African market is in its infancy compared to the more developed international markets but we are leading the way in creating quality opt-in email marketing for the local SA market. Already our response rates have been some of the highest ever to marketing campaigns in South Africa (10-46%) and this attests to the quality of the data we have created and also in our skill and ability to effectively market our clients’ products and services to this data.

We currently manage profiled opt-in databases of 850,000 high LSM South Africans, and this figure is growing every month.

United Kingdom/Europe/Unites States of America: 14,000,000 + opt-in email data

Digital Fire has access to millions of opt-in email data internationally, either owned by us or through carefully selected partners who adhere to best practice law. Predominantly our footprint is in UK, EU and US markets but we have the ability to target any country with internet penetration on a global scale. All our clients need to do is tell us what country and demographic they wish to target and we’ll create a legally sound, high response, fully accountable email marketing campaign to fulfil that need.

We currently manage profiled opt-in databases of over 14,000,000 email data users and growing every month.

Where has our data come from?

Our data has been grown by two primary means:

1. Competitions and surveys run to our own databases with viral pass on (recommend to a friend) elements.
2. Partnerships with reputable publishers locally and internationally such as Media 24, Naspers, Conde Nast and Warner Brothers.

What about the privacy Laws?

Every one of our e-mail addresses has given express permission to be contacted by Digital Fire.

Digital Fire has grown its data according to strict opt in policy. We adhered to stringent UK best practise Law 2003, before it was necessary to do so in South Africa. Digital Fire goes beyond the current Consumer Protection Act in South Africa and adheres to opt in policy only.

The results:

The results are clean, well managed and highly responsive databases which consistently drive some of the highest responses to marketing ever seen in South Africa and abroad.