“Email marketing is the most effective medium in the world for targeting the high LSM consumer. Utilized correctly it’s a superb marketing tool, which provides a host of key marketing deliverables for the advertiser: its permission based, interest specific, personalised, interactive, allows data capture, profiling and viral pass on to friends at the touch of a button. Its traceable, measurable and accountable. It knocks the socks off radio, tv and print and other on line mediums in driving response and return on investment.” – Thomas Boyd – Managing Director Digital Fire

What is opt in email marketing?

Opt-in email marketing is marketing via email to individuals who have asked to receive information on products and services that interest them.

Does it work ?

Yes! Done correctly email marketing it’s the most effective marketing medium there is. Opt-in email marketing has the highest response rate of any marketing targeting the high LSMs. The average response rate to our campaigns has been between 11 – 30% and we have run email campaigns in SA with response rates of up to 46%. Compare that to the average direct marketing response of 0.1% and you can see the power of the medium.

The benefits of email marketing

• Email is an interactive two way communication medium to a high LSM audience who have profiled themselves, given express permission to be contacted, can respond to your marketing message instantly and pass it onto their friends at the touch of a button (Word of mouse!).Its the perfect marketing tool.
• E mail is the most used tool on the internet.
• By increasing your email database you increase your ability to drive effective sales and revenue. Email addresses are individuals waiting to be turned into customers.
• Companies can retain their customers through effective regular communication with them, find out what they like, and how to give them more of what they want.
• Profiling your customers through email allows businesses to optimize effective sales targeting of their products and services.
• Opt-in email marketing is more cost effective and has a higher ROI than any other media targeting the high LSM.
• It allows you to instantly harness the fantastic marketing power of friend recommendation.

Is it spam?

No! It’s the exact opposite of spam. Our email databases consist only of people who have expressly given their permission to receive information on products and services of their choice.

That’s why our response rates are so high; we match consumer interests and needs with the corresponding advertising. In short, we give the consumer what they want.

We are careful to market only what our customers have asked to receive. We never spam!

What sort of response does it generate?

Opt-in email marketing is the “Fastest growing and highest ROI marketing tool in the World.” (Price Waterhouse Coopers/e-consultancy 2006)

How does it compare to other marketing mediums?

If you are targeting the high LSM it’s the most effective advertising medium in the world, see the graph below.