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How Promo E-Mail Marketing works: |
1. The e-mail arrives in the recipient's inbox, the “From” should reassure the recipient it is from a brand they know and trust, and the “Subject line” should entice the opening of the mail but without triggering spam filters! |
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2. Upon clicking the Promo E-Mailer opens in the receiver's screen, personalized, and with strong branding and a "call to action". |
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3. Upon "clicking to enter" the receiver is directed instantly to the microsite where the product or service is outlined and the data capture and profiling occur.
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4. Once they have filled in their data and submitted it, the last page thanks them for their participation and incentivizes them to send the Promo E-Mailer onto their friends. This is a highly successful and effective marketing tool.
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This fantastically powerful marketing medium, combining the power of a friend's recommendation with the interactivity of e-mail, can result in thousands of extra sales leads and endless brand exposure. 5. A full report is given to the client which includes response rates, as well as new data and sales leads collected.
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"Talk to us and we will help you maximise the power of the most effective advertising medium in the world for your business." Tel: +27 21 461 0891/1216/1226 Become a fan of Digitalfire on |
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