E-Mail Marketing Information:

Opt in e-mail marketing - what is it?

Opt-in e-mail marketing is marketing via e-mail to individuals who have asked to receive information on products and services that interest them.  It is the fastest growing area of online advertising in the UK and Europe due to its success rate and ROI.

Is it spam?

No! It's the exact opposite of spam. Our e-mail databases consist of only people who have expressly given their permission to receive information on products and services of their choice.

That’s why our response rates are so high, we match consumer interest and needs with the corresponding advertising, in short we give the consumer what they want.

We are careful to market only what our customers have asked to receive.  We never spam!

What sort of response does it generate?

Opt-in e-mail marketing has the highest response rate of any marketing targeting the high LSMs. The  average response rate to our campaigns has been  between 11 - 30% and we have run e-mail campaigns in SA with response rates of up to 46%. Compare that to the average direct marketing response of 0.1% and you can see the power of the medium.

Opt in e-mail marketing is the  "Fastest growing and highest ROI marketing tool in the World." (Price Waterhouse Coopers/e-consultancy 2006)

How does it compare to other marketing mediums?

If you are targeting the high LSM it’s the most effective advertising medium in the world, see the graph below.

(Source: Ciao Consumer Surveys, Greenfield Online Group, March 2008)

The Benefits of opt in e-mail marketing.

• Increase your e-mail database  and you increase your ability to  drive effective sales and increase revenue. E-mail addresses are individuals  waiting to be turned into customers.
• Retain your customers through effective regular communication with them. It’s a two way interactive communication channel.  Find out what they like and how to give them more of what they want.
• Profile your customers to optimize effective sales targeting of your products and services.
• Opt in e-mail marketing is more cost effective and has a higher  ROI than any other media targeting the high LSM.  It’s the best marketing tool there is - fact!
• Harness the fantastic marketing power of friend recommendation.

"Talk to us and we will help you maximise the power of the most effective advertising medium in the world for your business."

Tel: +27 21 461 0891/1216/1226

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