“Social Media is a modern phenomenon which provides enormous opportunity to marketers. As with all marketing, skill, experience and correct strategy lead to results and this is the same with Social Media. High numbers of followers are fine but that should not be the sole aim. Engagement, great content, excellent product experience and genuine interest in the needs and wants of the consumer will lead to recommendation and sales. Provide for the consumer and they will provide for you.”
Thomas Boyd – Managing Director Digital Fire.

Social media is a rapidly growing phenomenon that has sparked interest from companies who wish to harness the power of this medium to drive their brands and businesses forward. Digital Fire knows and understands social media and we can help our clients achieve this goal.

We believe marketing objectives should be about generating results. We ensure that our clients have clear objectives and strategies in place before they embark on any social media or digital campaign so we can evaluate its success and provide value for money and return on investment.

Social Media should not be looked at as a stand-alone medium but is best used in conjunction with other online marketing tools. At Digital Fire we don’t believe that clients should be active in the social media sphere just for the sake of it, we rather see social media as part of a digital advertising mix. Social Media combined with email, for example, delivers a much higher response and ROI than social media on its own.

We take each client’s social media request on its own merits and provide a tailor-made service: whether clients are looking for a complete social media solution or once-off tactical campaign solutions, Digital Fire specializes in conceptualization, implementation and delivery on campaign objectives; and we’ll ensure your social media campaign has all the right ingredients and combinations with other digital marketing tools to be a success.

The underlying strategy behind all our social media campaigns is to grow and profile users and to get them to interact with and become the customers of our clients.

Have a look at this chart. It provides an insight as to what types of marketing activities brands are using social media for.

The most striking fact from this chart is that a whopping 81% of firms are using social media for marketing. So the message is clear: if your company is not using social media to build your business, you are behind the curve.

According to an August 2009 survey of CMOs, 81% of firms surveyed are using social media to build brands and drive brand awareness. This isn’t surprising – because of the reach of social media it is a great tool for generating awareness and building positive equity.