“It’s fine to have social media that connects us with old friends, but we need tools that help us discover new people as well.” Ethan Zuckerman
We’ve come a long way from expressing how sad we are on status updates to sharing delectable dishes using filtered images and mocking people falling off skateboards through looping videos. Social media’s leap forward has been astounding in the last few years, connecting millions of people from different geographical locations, who want to see something different, and presenting branding opportunities for businesses.
We’ve already mastered sending images that can be viewed for a short period of time and then automatically deleted, so why not broadcast a base jump off a cliff as it happens live? There’s no doubt that livestreaming was the next step forward, and Periscope is the tool to get it done. But what/who is the new kid on the block and should digital marketers be excited?