Here’s how we garnered a total of 281 716 impressions, 5208 post engagements and 1174 link clicks in one month for Duffle and Co.
Duffle and Co was founded by Danny and Kai in 2015.
Whilst in India, Danny became inspired by the culture, the authenticity of the people and the incredibly talented local artisans who were making remarkable products, waiting to be discovered just off the beaten track. The unfortunate reality is that many of these craftsmen were competing against large factories and sweatshops, who continue to exploit labour and use unsustainable practices to create wasteful fast fashion, which has a highly detrimental impact to local communities and the global environment.
Danny decided it was time to take a stand and give these craftsmen a helping hand, and called Kai and the two agreed to spend their savings on buying 100 bags, handmade by those local craftsmen. Thus, Duffle and Co. was born.
Duffle and Co Digital Marketing Campaign
- Digital Fire increased post frequency by 75%.
- The total engagement increased by 138.4% since the previous month.
- At the end of the report period we garnered a total of 281 716 impressions, 5208 post engagements and 1174 link clicks
Duffle and Co approached Digital Fire to assist them with their Christmas sales. With a modest budget available and a short timeline, it was decided that social media marketing would be the most cost-effective way to drive traffic to the ecommerce website where products could be purchased.
Digital Fire was tasked with the exciting challenge of creating inspiring and engaging social media content that sparked conversation around ethical clothing, built brand awareness for Duffle and Co and increased Christmas sales. Core to our content strategy was increasing post frequency and creating viral content.
Digital Fire devised a game called Fact or Bullshit, which presented the community with 2 facts, 1 being correct. The community was invited to callout the bullshit for a chance to win a Duffle and Co satchel. The facts were on the topic of sustainable fashion and uncovering the truth about fast fashion today.
The first Fact or Bullshit post was received exceptionally well and went viral within the first hour of going live. The post reached 12 363 people, received 110 reactions, 281 comments and had an engagement rate of 3.7%. At the end of the report period we received a total of 281 716 impressions, 5208 post engagements and 1174 link clicks in just one month. Very impressive was the viral impressions at a total of 14 039.
These stats are proof that we successfully created shareworthy content as planned. Digital Fire increased post frequency by 75%. The total engagement increased by 138.4% since the previous month. At the end of the report period there were a total of 398 reactions, 418 comments and 4392 shares collectively across all posts.
Social media proved to be a highly effective advertising channel for Duffle and Co in achieving their marketing goals. Working with a company such as Duffle and Co, whose goal is to give local craftsmen a chance to compete against large factories and sweatshops, was a truly meaningful opportunity for Digital Fire.
Find out more about Digital Fire’s social media offering.