Everything you need to know about why you should mark the 28th of November 2018 in your marketing calendar and add Cyber Monday Email marketing to your rollout plan.
So…what is it?
Cyber Monday is the first Monday after the Thanksgiving weekend in the US. Coined by Ellen Davis and Scott Silverman in 2005, this promotion started out as a bid to make Cyber Monday “the biggest online shopping day in the world”. They noticed that after Thanksgiving consumers would rush to work on the Monday to buy their final Christmas gifts from their speedy work computers and away from prying little eyes. So, the date was set and history was made, and although Cyber Monday didn’t come to be the “biggest online shopping day in the world” it’s come a close second to China’s Single’s Day.
When you say big…how big are we talking about?
Let’s flash forward to 2017 and fast mobile devices (never mind work computers). With the rise of online shopping and easy access to internet, 2017 Cyber Monday was recorded as the “biggest online shopping day in America”. And while it’s not the world, the US is a big contender. According to Adobe Digital Insights, online shoppers spent $6.6 billion in the US, 16.5% more than in 2016. Sjoe!
So, why should I include Cyber Monday Email my marketing plan?
Let’s take a look at the top reasons why shoppers like Cyber Monday:
- 24-hour convenience – shopping anytime and anywhere
- No crowds and crashing windows as opposed to Black Friday
- Price comparison
Yup, you read that right: price comparison. One of the main reasons users like to shop online is so that they can compare prices across brands. And given that email marketing is the top sales driver for Cyber Monday, it’s no wonder it is the best channel to communicate your specials and promotions.
By setting up a personalised and crafted Cyber Monday Email marketing Series, you can communicate your participation in Cyber Monday as well as your exclusive shopping deals ahead of the time – giving your subscribers enough reason to come back to your store on the day – and even before! Email your existing database and continuously communicate your brand promotions to justify to your audience why they should wait up till 12 am to get ready for your stupendous deals and promotions.
Here are some great email marketing ideas to get your started.
Need a little help to plan or setup your Cyber Monday SMS campaign? Digital Fire is a full-service digital marketing agency that works on multiple local and international clients. Give us a call for a no-obligation quote.