November is around the corner and it is that crazy time of the year again, Black Friday and Cyber Monday!
Black Friday and Cyber Monday is considered to be one of the busiest retail weekends in the year in the USA and lately it has picked up momentum in the SA market too. More and more retailers are participating locally and they are all seeing the spikes in sales.
Black Friday and Cyber Monday are great opportunities to drive maximum conversions out of marketing activities.
Email marketing is one of the most popular ways to advertise during this time of the year, meaning inboxes will be flooded with discounts/ deals and other promotions. As a marketer you need to come up with emails that stand out.
Below are a few types of email campaigns you can consider this year:
Promoting the sale on Black Friday
This email is all about the discount and announcing the sales. There is no confusion; they used a strong call to action to drive individuals to their landing page.
E.g. Totalsports Black Friday campaign 2016
Bold images and animations/ GIF’s for Black Friday and Cyber Monday
More and more companies are incorporating GIF’s, videos and animations in their email marketing campaigns; it is fun, different and entertaining and will definitely stand out.
Make sure the information is clear and to the point and it is still in line with the brand style and tone!
Free Gift email
Instead of offering massive % discounts on Black Friday / Cyber Monday, some companies opted to give a free gift coupon.
Black Friday and Cyber Monday was used to increase the average order value.
Black Friday and Cyber Monday is an opportunity to get in touch with your customers, even if you can’t offer a discount or lower your prices; you can still participate, by offering a coupon code etc. Creating an email with a strong call to action and that is clear and to the point will work!
- The humour Email
Generally this email will look different to the majority of Black Friday / Cyber Monday emails. The idea behind this type of mail is to have fun with your marketing campaigns. Just make sure it suits your brand!
- The ‘urgency email’
Creating a sense of urgency in your emails can encourage customers to act fast, otherwise they will lose out. Use words such as: almost sold out, flying off the shelves, moving fast etc. will all assist in creating the urgency you want.
Email marketing should be a large part of your strategy for Black Friday and Cyber Monday. If your email marketing list is small, rent a 3rd party opted in database and see Black Friday and Cyber Monday as an opportunity to grow your database.
With a well-executed email marketing strategy, an opted in database, great subject lines and well-crafted email designs, Black Friday and Cyber Monday can be very profitable for your business! Don’t miss out, start planning and designing now!