Your business needs quality marketing. Marketing drives sales and sales should drive profit. Digital marketing has eclipsed traditional marketing. We consume now in the majority on the internet. Digital marketing is a complex landscape needing a wide variety of skills to deliver a cohesive solution, not easy to achieve, but your business needs it. If you don’t have it, you are losing market share to your competitors.
If you’re strategising for an effective digital marketing program to help grow your business, you have two options:
- Source, hire, train, and try to retain an internal digital marketing team.
- Outsource all or part of your digital marketing to a specialist digital agency.
What are the associated costs, talent requirements, resources, etc., of a strategy that will fit your business model? It’s necessary to map out all of those details before you can make an educated decision and get you the results you’re striving for. There are pros and cons on each side of the argument, and it’s important to consider both to see which will provide your business the most growth opportunity.
An internal marketing dept is costly to staff, not to mention train, nurture, and retain top talent.
And, what about when things go awry? Operational inefficiencies such as attrition, changes in prioritisation, and missing skills will significantly impact the bottom line.
Having an experienced and reliable outsourced marketing team decreases costs associated with employing an internal marketing staff. Using marketing agency professionals provides you with high caliber skill sets for a fraction of what an internal marketer with those skill sets would cost.
Think about the price of making the wrong internal hire. From recruiting costs to salary to benefits to missed business opportunities to impact on employee morale and, finally, to severance, your company would have to cover all of that.
ASK YOURSELF: Can your company risk hiring an internal marketer who may want to leave in 3 months?
Access To The Best Talent:
You may be leaning toward hiring an internal marketer because a full-time employee would have great familiarity with your organisation, as they will be on site. You may think you get “more value” from that person due to this.
Consider however that agency professionals work with numerous clients, developing a good sense of what works and what doesn’t. Because they work on a range of projects, they have wider knowledge of the subject, which will benefit the quality of your marketing. With an agency, you have an entire team behind you that is keeping up with the latest trends, ideas, and successes in the industry, but you don’t have to cover their salaries every month.
Digital experts are in extremely high demand and difficult to find and retain, especially now that digital is such a core component of the majority of businesses. The digital outsourced model ensures you get the best skills in the market provided you chose your agency correctly.
ASK YOURSELF: How much does your company value successful digital marketing? Do you understand the opportunities it provides for growing your business?
Resources And Efficiency
Since agencies perform the same tasks over and over, they become highly specialised in each component of the marketing strategy, which also makes their tactics more efficient. They can do more faster.
While you’ll need to take into account vacation time, other time off, or limited bandwidth with your internal marketing, outsourcing allows for continuity of deliverables and keeps you running on schedule.
Having a professional marketing team operating at the peak of efficiency seriously reduces the time it takes to see results and allows your company to focus on what you do best: deliver products and services.
ASK YOURSELF: Who would you prefer to look after your health and ensure your peak performance: ten specialists or one general doctor? The analogy works for your business.
Growth and Profitability
Working with an agency can also promote professional growth for members of your management team who liaise with the agency. An outsourced marketing team can bring in fresh ideas, necessary skills fast execution, and accountability, whilst keeping your costs low and maximising your time efficiency.
If you can’t afford to hire the best internally then outsource to a quality digital agency which provides the best externally and reaps the rewards
Call us to discuss.