Search Engine Optimisation is not dead. GoogIe has become smarter and more efficient at assessing websites and determining their value. Google’s algorithm has evolved over time and uses over 200 ranking factors. A website’s SEO status and value is going to involve branding, social media activity, and most importantly of all, content quality.  Enhancing your performance through SEO best practice (as listed below) will lead to a general; much better encounter for your customers. SEO done correctly primarily requires well researched tactics and methods that are aimed at increasing company website ranking.

Incorporating tactics

SEO means incorporating marketing tactics into your digital marketing strategy.

Below is a list of tactics to leverage from

1. Social Media

  • Develop content that is of value to customers this builds brand awareness as *76 percent of consumers recommend companies they trust to a friend or colleague (Edelman Digital).

2. Content Quality

  • Quality over quantity does and always will matter. It’s important to have informative and to the point content available on your site.

3. SEO best practices.

4. Use social bookmarking to link to your site

  • 62 percent of all online shoppers read product-related comments from friends on Facebook, and 75% of these shoppers click through to the retail site (Sociable Labs, 2012)
  • Backlink: The number of backlinks is an indication of the popularity or importance of your website.

4. Keyword analysis:

  • Using Google analytics to analyse keywords that are relevant to your site and make it rank higher.

5. Watch your page load times:

  • 40% of people abandon a website that takes more than 3 seconds to load (Yastech, 2014)
  • The time it takes for your site to load which affects the bounce rate and again having a responsive website.

Google ranking factors

An optimised ranking factor which is well researched and analysed using a tool such as Google analytics.

Local optimization is important for web marketing success and can be done by following the steps below:

  • Proper Business Category: List you company as per core business, failure to do this may result on.
  • Physical Address in City of Search: Clearly indicating the city you are in.
  • Consistent Citations: Citations referred to here are company listings as multiple listing platforms. (Eg. The Yellow Pages)

Search: Cell Phone repair in Cape Town

results

 See more google ranking factors here:

The implementation of the above mentioned example can lead to a narrowed down search and an increase in search engine visibility. SEO should be considered as part of a comprehensive digital strategy.  Research, up to date trends and regular application of these efforts will keep you moving up the rankings. Search Engine Optimization will remain important to your site until the days that people stop searching. Good SEO is about making sure that your website has good content that is relevant and easy to find.