As Black Friday and Cyber Monday is creeping up on us, now is an important time to reach out to your consumers as purchasing will increase vastly on these holidays. Let’s look at two tips on how your email campaigns can stand out from a crowded inbox during the Sale season.
Drive opens with great Subject Lines
It’s key to craft subject lines that will drive people to click-through because it’s the first thing they will see in a crowded inbox. Here’s a list of best practice tips to master your subject line: Use urgency and offers, create curiosity, always use personalisation, keep it relevant to the season and don’t forget, short and sweet will do when you only have 8 seconds to grab their attention. We would also recommend A\B testing to figure out what works best for your specific audience. If you’re not sure what that means or need us to assist, feel free to call us and we’ll help you craft your best email campaign and subject line.
Increase the amount of Cyber Monday emails you send
During the busy season, email campaigns demand a higher volume than what you typically send. Your customers will have many other brands competing for their attention this time of year. During 2016, over 106 million emails were sent on Cyber Monday alone. So, take advantage of these holidays to spread brand awareness while you increase your email marketing game.