Did you know that your email list naturally degrades by approximately 22,5% per year? Here’s how you can grow your email list faster than it declines.
Create value gated content
Gated content is a great way to generate qualified leads for your business. Whether it’s an e-book, free cheat sheet or gating the content on your website for sign-ups or members only, you’ll consistently continue to grow your mailing list. Most important would be for the gated content to be valuable to the end user – make sure it’s quality content before you gate it!
Image via Infusionsoft. Did you know? It’s estimated that as much as 80% of B2B content marketing assets are gated.
Another type of gated quality content is hosting webinars and getting users to register their details to attend. These leads can then be added to your CRM system and your mailing list will keep on growing. Do your research on topics your audience is interested in, get guest speakers or give demos of your product. Give users a reason for attending – like all gated content quality and value is imperative.
“Update to win” competitions
There’s a very good reason why competitions and giveaways are old fan favourites. They are tried and tested – and they work. Make sure that the prize is relevant to your industry, product or service and be very clear about why you want to update your user details. If the end value to the consumer is unclear, then there’s a good chance they will unsubscribe.
Create a fun quiz
We’ll say just one thing: Buzzfeed. While we’re always busy and don’t have time to read important emails, it’s quite revealing to see how many of us will complete a fun (and sometimes totally unuseful) quiz for no reason. Which Disney princess are you? What combination cat and cheese are you? Apparently, we all want to find out. (I bet you’re clicking on this right now.)
Image and text via Buzzfeed: All you need are cats and cheese, am I right?
Offer a discount for sign-ups
Ecommerce retailers have this technique down pat. By giving users a discount when they sign-up you’re ensuring that they 1) sign-up in the first place 2) browse your site to see what they would spend their free R100 on 3) create immense value of the first purchase – all the user will remember is their first purchase was awesome, and cheaper than it should have been. And so, a loyal customer is born.
Image via Superbalist. Bet that first purchase will feel like R350 😊
Ready to grow your email list?
Get on top of the latest developments across multiple ESP platforms and get guidance about up to date best practice in email marketing with us! Digital Fire is a full-service digital marketing agency that works on multiple local and international clients and specialises in getting emails in inboxes. Give us a call for a no-obligation quote.