Digital Fire has done numerous successful email marketing campaigns for Ackermans over the last few years. The Ackermans Minions mailer was no different! Due to the success of previous campaigns, Ackermans decided to use permission based email marketing to promote their Minion range.
Ackermans wanted to promote the Minions range, drive traffic to their website, increase sales as well as communicate with new potential customers.
The primary target audience was South African females, aged 20+ as well as moms.
Broadcast a 1 page HTML mailer with a strong call to action to the above mentioned target audience.
The artwork was colourful, fun and had a strong call to action. Besides the colourful images they also included relevant and interesting content, which all assisted to increase the amount of clicks and traffic the website.