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Case Study | Diesel
February 24, 2017
Case Study | Diesel
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  • Under : Blog

Introduction

Diesel is an innovative international design company offering an extensive collection of jeans, clothing and accessories. They are known as the leading pioneer in denim and casual fashion and is a leading fashion brand featuring new styles, fabrics, manufacturing methods and quality control to assure outstanding products. Digital Fire executed an interactive viral email campaign for Diesel achieving an Open Rate of 34.52% and an Interactive Response Rate of 7.24%.

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Campaign of the Month | FlySAA Duty Free
January 27, 2017
Campaign of the Month | FlySAA Duty Free
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  • Under : Blog

Introduction

Tourvest’s Travel Services, the largest of its kind in Southern Africa, has an in-flight duty free division, Tourvest Inflight Retail Services who trades with international airlines such as South African Airways, British Airways, Kenya Airways etc.

Digital Fire executed a targeted email campaign for FlySAA DutyFree who offers duty free products such as fragrances, gadgets, accessories, liquor, sunglasses and many more luxury items. These duty free products can be bought online* and be delivered to your seat on your chosen flight. For the campaign, FlySAA Duty Free wanted to increase brand awareness and grow their existing CRM database while driving traffic to their online site to increase online sales.

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Case Study | Smile 90.4FM
December 14, 2016
Case Study | Smile 90.4FM
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Summary: Digital Fire generated a 46. 63% Open Rate and a 6.45% Click-through Rate for Smile 90.4FM’s Smile Secret Sound competition via a targeted data rental campaign.

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December 21, 2015
Why should you optimise your website and email for Christmas?
  • Posted By : Tendai Matsika/
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  • Under : Blog

Although your website and emails are supposed to be optimised for mobile throughout the year, there’s no better time to make sure that they are than at Christmas. This is for a number of reasons, primarily the increase in shoppers using mobile. In 2014, 67% of Australians used their mobile devices to shop during the festive season. The same year, the UK’s mobile sales shot up by 33.54% during Boxing Day.

What these figures show is that mobile’s popularity is not isolated. It’s global. In fact here is data to prove it.

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Digital Fire

We provide cutting edge digital marketing and advertising solutions for our clients in South Africa, United Kingdom, Europe and the United States.

Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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