Christmas is the perfect time to boost your revenue. Consumer spending goes surging through the roof. Certain markets have even recorded approximately USD $465bn in revenue, while Deloitte’s Year-End Holiday Survey predicted that South Africans would increase their spending to an average of 5.7% in 2014.

So having a solid Christmas strategy for sales is a must and, if email marketing is part of it, you’re likely to make some serious profit. With that in mind, this is how you should make emails work for you this upcoming Christmas.

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