How Buzzfeed Uses Email Marketing To Reach Their Audience
BuzzFeed is all about creating light-hearted and humorous stories that people want to share. Their content ranges in subject matter from cats to investigative reporting.
BuzzFeed makes a substantial investment in email marketing to distribute stories to their audience and grow the business. Their goal for nearly every email broadcast is to drive the audience back to the website where stories can be read and shared.
Most of us here in the office are avid BuzzFeed readers and have all subscribed to their newsletter. In this article we explore the inner workings of the brands email marketing and how they’re utilising this channel to improve their bottom line.
