Every year digital marketing specialists from all over the globe speculate, using stats and their expertise, on what the best online marketing trends are or will be. This is all well and fine, but do we ever stop to ask if these trends are actually ground-breaking or valuable to our businesses? Well, let’s take a look at these trends closely.

This article doesn’t seek to identify and regurgitate trends, as this has been done already, but to analyse their value.

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