For Vodafone, the key to success comes down to intimately understanding customers’ needs and habits. That’s why Vodafone uses IBM Real-time Personalization to tailor campaigns based on a single view of its customers, their preferences and their recent interactions with the brand.

The result? Increased campaign conversions, boosted below-the-line marketing revenues and three times more effective up-sell and cross-sell conversions.

Vodafone is just one success story. Explore the case studies to learn how IBM Real-Time Personalization has helped marketers across industries to create more consistent, personal customer experiences.

Read stories from:

  1. Banking
  2. Telecommunications
  3. Media and entertainment
  4. Insurance

Follow the link to learn how companies can develop timely, relevant and responsive communications with IBM Real-time Personalization: watson-customer-engagement-smarter-commerce-uv-e-book-uvm12370usen-20170707

Source: IBM