Overview

FNB is one of the largest banks in South Africa, and continues to set the standard in banking innovation. Digital Fire helped the banking giant to gain exposure to their desired target market through Promo email marketing campaigns.

Objectives

FNB approached Digital Fire with the aim of increasing the amount of businesses that use their services, by switching from their current bank to FNB.

Target audience

Digital Fire selected opt-in databases containing only the decision makers within a business. These individuals would include CEOs, MDs, and business owners of SMEs. The campaign would be a nationwide project.

Solution

Digital Fire broadcast a one page promotional HTML mailer with a strong call-to-action. The design made use of a clear and concise diagram that would provide the message as soon as the email was open.

Results

The targeted campaign drove high ROI from the exactly required consumer. FNB experienced an open rate of 22.27% and a click-through rate of 1.62%.