Although your website and emails are supposed to be optimised for mobile throughout the year, there’s no better time to make sure that they are than at Christmas. This is for a number of reasons, primarily the increase in shoppers using mobile. In 2014, 67% of Australians used their mobile devices to shop during the festive season. The same year, the UK’s mobile sales shot up by 33.54% during Boxing Day.
What these figures show is that mobile’s popularity is not isolated. It’s global. In fact here is data to prove it.