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Mobile Marketing Strategy
July 21, 2017
Mobile Marketing Strategy
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The numbers of mobile users are increasing every day, as technology advances and mobile apps becoming a more efficient tool to browse the internet in oppose to desktop tools.

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Creating a winning mobile marketing strategy for social media
March 29, 2017
Creating a winning mobile marketing strategy for social media
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Social media has become more and more accessible to users. According to comScore Media Metrix Mult-Platform & Mobile Metrix, almost 80% of time spent on social media sites occurs on mobile devices. Social media and mobile marketing go hand in hand with apps making it easier to check your social media on the go. According to a recent study of Samsung, 39% of their customers said social media was their favourite thing to do with their phone, and over 1 billion have downloaded the Facebook app. This explains why users share 2 times more on mobile devices than on desktops.

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5 Must See Valentine’s Social Media Campaigns
January 31, 2017
5 Must See Valentine’s Social Media Campaigns
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Love it or hate it, Valentine’s Day is one of the top most lucrative observances in the marketing calendar and needs a spot in your marketing plan.

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Email Marketing in 2020
November 28, 2016
Email Marketing in 2020
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For years we’ve heard ‘email marketing is dying / email marketing is dead,’ the reality is; this trusty format isn’t going anywhere!For years we’ve heard ‘email marketing is dying / email marketing is dead,’ the reality is; this trusty format isn’t going an

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October 25, 2016
Campaign of the Month | The KWV Empyrean Collective
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KWV is the best Brandy and Cognac producer in the world and the home of South Africa’s most admired wine brand. Digital Fire assisted KWV with an interactive viral email campaign for their new KWV Empyrean Collective that launched this year. An Open Rate of 27.25%, an Interactive Response Rate of 6.05% and a Viral Response Rate of 9.66% were generated during this campaign.

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Digital Fire

We provide cutting edge digital marketing and advertising solutions for our clients in South Africa, United Kingdom, Europe and the United States.

Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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