5 Steps to an impressive Black Friday email campaign
Started late and struggling to put together an effective Black Friday email campaign? Read on for 5 simple steps that will get your campaign in user’s inboxes in no time.
Personalisation is now a crucial element of your marketing strategy
Personalisation refers to, one to one marketing among a consumer and a company. Digital technology is the current, most ideal way to deliver a personalised message in regards to communicating, such as product offers and promotion to current customers.
Case study Triumph
Triumph, was initially established in 1886 having evolved from humble early stages to become one of the world’s largest, recognised lingerie companies. Still, to this very day, Triumph endures at the forefront of the fashion industry, aiming to tailor every individual needs and match every women’s personality.
The 2017 Video in Business Benchmarks
Video marketing is an effective way to communicate your brand awareness to your consumers. The real success story in marketing reveals a phenomenon of video marketing growing in today’s marketing industry, enabling consumers to watch effective video content, this is a valuable market strategy as the demand for video content is only evolving at an impressive rapid pace.
Creating a winning mobile marketing strategy for social media
Social media has become more and more accessible to users. According to comScore Media Metrix Mult-Platform & Mobile Metrix, almost 80% of time spent on social media sites occurs on mobile devices. Social media and mobile marketing go hand in hand with apps making it easier to check your social media on the go. According to a recent study of Samsung, 39% of their customers said social media was their favourite thing to do with their phone, and over 1 billion have downloaded the Facebook app. This explains why users share 2 times more on mobile devices than on desktops.
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