10 Black Friday Ideas for Ecommerce Stores
You’ve heard all about it, now it’s time to try it! These 10 Black Friday tips will ensure you’ve got just the deal to catch and keep the eye of your customers.
Fashion Email Marketing
We’ve done countless email campaigns for fashion brands such as Diesel, Spree, Zando, Totalsports and Sportscene to name a few.
At Digital Fire we’re constantly evaluating the role of email marketing in the new world of fashion retailing. The ways people are interacting with fashion brands, shopping online and in-store has changed forever and continues to evolve. It’s vital to keep abreast of these changes and developments in the marketplace.Read More
Smart Integrated Management System: The power of understanding data management for your business
It may not sound very exciting but the real “gold“ in today’s digital business world is customer data.
It still surprises me how many companies in South Africa do not understand the power of data, or if they do, they have not yet harnesses the ability to drive effective communications to that data.
Ecommerce trends to consider for your 2017 marketing strategy
We explore the top projected ecommerce trends which should be the focal point around which your 2017 marketing strategy should be build.
What impact does UX have on mobile ecommerce sales?
With over two billion adults spending an average of 2.8 hours on digital media using their smart devices, mobile technology has become the popular choice for many. The Daily Mail has even reported that 81% smartphone users have their phones on all the time, and use them just before they sleep and as they wake up.
It’s not hard to see why. Mobile technology is convenient and allows anyone to stay in touch, search for information and purchase goods. All of this is done at the touch of a screen. As such, the mobile revolution presents an obvious opportunity for ecommerce marketers. However, for anyone to capitalise on the mobile market they must prioritise the user’s experience. Why? Because, as you’ll discover shortly, it has an impact on ecommerce sales.
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