To understand Cyber Monday, you need to understand Black Friday. In the US, Black Friday is always the Friday after Thanksgiving and marks the unofficial start of the holiday shopping season. Due to the fact that most companies are closed on the Friday after Thanksgiving, retailers tried to take advantage of employed customers being available and able to shop on this Friday, by offering ‘one day only’ sales etc.
For the last few years Black Friday has taken South Africa by storm and by the looks of things, it is going to be bigger and better in 2018! Looking at the global and local sales numbers, can your company afford not to participate?
Twitter’s revenue is up 8% year-over-year. Here’s 4 tips on how you can create a winning Twitter strategy for your brand.
Optimising your website for better rankings should be a top priority for any growth-focused business owner. However, compiling your 2017 SEO strategy can be daunting considering that the world of SEO continues to change at lightning speed. For this reason we’ve put together these top tactics to guide your search strategy. Action these and you’re on your way to being a number one hit in the SERPS in 2017.
If you’ve been practicing any form of content marketing or strategy for long, then you’ve created countless forms of content and distributed them across platforms you saw fit. That’s how content works; conceptualise, strategise, develop, distribute and manage.
