As temperatures are rising, so are consumer spend significantly increasing too! We’ll say it’s the best time to refresh your strategy and boost your brand through smart email marketing tips. Follow these simple steps to change your game this Summer season.
With the tight economy and consumers tightening their belts you might think we’re in for a dreary Christmas, but these 2017 Christmas retail spending habits and stats would be sure to lift your mood. Christmas 2018 will be as jolly as ever!
Email marketing has evolved over the years and knowing your KPI’s are now more important than ever.Gone are the days of broadcasting mass email marketing campaigns and not fully understanding the performance and results. KPI’s are becoming more integral to the reporting, analysis and understanding of your email marketing campaigns and databases. Read More
Email marketing is the single most effective tactic for awareness and provides a higher ROI then most other marketing tools, therefore it should be a fundamental component in your marketing mix and should include good email creative and design.
Momentous times in digital advertising and marketing are ahead next month in the UK and Europe as the GDPR, (General Data Protection Regulation) comes into effect on 25th May 2018. This act will have repercussions for all modern businesses which deal in any way with the UK and EU and should herald a new attitude to global data marketing.
