So, what do you get your dad this Father’s Day? Especially the dad who has everything! This is an age-old question and these days; more and more individuals are turning to their inbox to see if they received any great emails with a few ideas.
A huge amount of time and money is spent on customer acquisitions to grow a business by the number of people who purchase its products and services. It doesn’t mean that if a business successfully acquires customers that they are good at making money. The markets are competitive across many industries from retail to financial services which reflect in higher customer acquisition costs.
Email marketing is the single most effective tactic for awareness and provides a higher ROI then most other marketing tools, therefore it should be a fundamental component in your marketing mix and should include good email creative and design.
Every business owner dreams of knowing what their customers want and then delivering on that. They want to know how their customers think, where are they likely to go, when they’ll be there and why…with Geofencing this is now possible.
With all the furore surrounding the GDPR in the UK and EU this month and the public’s focus on data, I thought it would be an interesting time to go back to basics and look at the importance of email marketing and data capture to a business. Whether one is an SME or a FTSE 100 company, email marketing and correct data management is a key component to business success.
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