Digital Fire
  • About Us
  • Contact Us
  • Database Rental
  • Newsletter Signup
  • Terms & Conditions
Digital FireDigital Fire
  • Strategy
  • Dev & Design
  • Email Data Rental
  • SEM & SEO
  • Social
  • Portfolio
    • Blog
  • Contact
    • About Us
    • Newsletter
  • Strategy
  • Dev & Design
  • Email Data Rental
  • SEM & SEO
  • Social
  • Portfolio
    • Blog
  • Contact
    • About Us
    • Newsletter
Automated emails in the travel industry
November 30, 2018
Automated emails and their importance in the travel industry
  • Posted By : admin/
  • 0 comments /
  • Under : Blog

Many individuals will ask why automated emails or triggered emails are important. The answer is rather simple: Email automation can help your company broadcast timely, relevant and personalised emails to your database. Generally speaking these emails are more likely to be opened and clicked on, thus increasing the chances of generating revenue for your business.

As D Newman said: “Email has an ability many channels don’t: creating valuable, personal touches – at scale.”

Here are a few automated emails sent by travel agencies:

  1. Automated Welcome Email
  • This is your 1st communication with a new subscriber; ensure you design a great looking mailer by using strong and engaging images and copy. Create curiosity and give them more information or a few travel ideas or destinations that they will find interesting.
  1. Promotional Email
  • These need to be persuasive, as the main objective is to generate leads and engage with subscribers trying to convince them to buy a specific holiday / flight / travel package etc. Once again, visual images and clever copy will work wonders! Get potential customers thinking and dreaming about their next weekend away or international trip or dream destination. The travel industry has an advantage to many other – everybody is always on the look out for a holiday or dreaming about one. By creating travel mailers with beautiful images of beaches, lakes, mountains or a lifestyle etc. the travel industry are selling the idea that ‘this could be you next.’
  1. Pre-arrival automated Emails
  • Create a sense of excitement about their upcoming trip, by giving them tips or asking them if they’ve start packing etc. All of this will build customer loyalty and the chances are you’ll be front of mind when they book their next trip, due to your great customer service.

Real time emails and personalised emails are also important in the fast moving customer orientated world we live in today.

Dynamic content, based on demographic data like age, holiday preferences, search history etc. can take personalisation to the next level and will definitely have a positive impact on your bottom line. If you are not doing this, you are losing out.

If you design and broadcast great looking emails, with informative information that add value to the end reader, you’ll establish yourself as the ‘go to travel company. ’ By being the ‘travel expert’ you’ll create brand loyalty that will definitely lead to sales and an increase in profits!

Remember… to stay relevant and front of mind, you have to adapt and move with the changing times… if you are not, you’ll stay behind while your customers will move to the competition as they are giving them much more than they ever expected and you don’t want that…

 

References:

https://emailmonks.com/blog/email-marketing/travel-email-marketing-automation/

 


A roadmap to email marketing
November 29, 2018
A roadmap to great email marketing in the travel industry
  • Posted By : admin/
  • 0 comments /
  • Under : Blog

According to statistics, 85% of people find that ‘spending money on travel is an investment worth making,’ so the goal for all travel agencies should be to help customers make up their minds, enter email marketing!

One of the easiest ways to stay front of mind for agencies is via Email Marketing. Beside it being easy, it also has a great ROI – up to $38 for every $1 spend.

Read More


Top 3 dotmailer email webinars
November 20, 2018
The sky’s the limit 🛫 with these 3 dotmailer email webinars
  • Posted By : admin/
  • 0 comments /
  • Under : Blog

Shopping for ESPs or not sure where to start with the technical and strategic planning of your email marketing campaigns? We share our top 3 dotmailer email webinars to help you plan an effective and integrated email marketing campaign.

Read More


Grow your email list with these tips
November 16, 2018
Try these tips to grow your email list today
  • Posted By : admin/
  • 0 comments /
  • Under : Blog

Did you know that your email list naturally degrades by approximately 22,5% per year? Here’s how you can grow your email list faster than it declines.

Read More


Email marketing and the travel industry
November 7, 2018
How the travel industry uses email marketing to win customers
  • Posted By : admin/
  • 0 comments /
  • Under : Blog

Travellers crisscross the globe, they are spending on flights, trains, hotels, food, activities and adventure…They are all after deals and more information to ensure their trip is unforgettable, hence why the majority of these individuals subscribe to receive travel email marketing news, tips and promotions!

Read More


123456
Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
  • Email Journey
    A Short Email journey to Travel 🚙 November 22, 2018
Tags
audience Black Friday brand Brands business Campaign Christmas consumer Consumers Content customer Customers Cyber Monday Data database Design Digital Fire digital marketing ecommerce Email email marketing Emails Email tips Engagement Facebook Google Instagram mailer Marketers Marketing online Personalisation relevant Sales social media Solution Strategy subscribers target audience technology Twitter Valentine’s Day value video YouTube
Archives
  • November 2018
  • October 2018
  • September 2018
  • August 2018
  • July 2018
  • June 2018
  • May 2018
  • April 2018
  • November 2017
  • October 2017
  • September 2017
  • July 2017
  • June 2017
  • May 2017
  • April 2017
  • March 2017
  • February 2017
  • January 2017
  • December 2016
  • November 2016
  • October 2016
  • September 2016
  • August 2016
  • July 2016
  • June 2016
  • May 2016
  • April 2016
  • March 2016
  • January 2016
  • December 2015
  • November 2015
  • October 2015
  • September 2015
  • August 2015
  • July 2015
  • June 2015
  • May 2015
  • March 2015
  • February 2015
  • January 2015
Categories
  • Blog
  • Email Marketing
  • Search Engine Optimisation
  • Uncategorized
Digital Fire

We provide cutting edge digital marketing and advertising solutions for our clients in South Africa, United Kingdom, Europe and the United States.

Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
Links
  • About Us
  • Contact Us
  • Database Rental
  • Newsletter Signup
  • Terms & Conditions
Facebook
Copyright Digital Fire 2016. All Rights Reserved