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Personalisation is now a crucial element of your marketing strategy
July 21, 2017
Personalisation is now a crucial element of your marketing strategy
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  • Under : Blog

Personalisation refers to, one to one marketing among a consumer and a company. Digital technology is the current, most ideal way to deliver a personalised message in regards to communicating, such as product offers and promotion to current customers.

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Building customer loyalty through email
July 14, 2017
Building customer loyalty through email
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  • Under : Blog

Enhancing a customer relationship with brands is a crucial aspect in the business industry. In order for your business to succeed in the long run, building a customer relationship is pivotal which may entail customer loyalty.

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Customer Satisfaction vs. Customer Loyalty
July 13, 2017
Customer Satisfaction vs. Customer Loyalty
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Customer satisfaction and customer loyalty are two distinctive types of concepts. Customer satisfaction refers to the measurement of customer attitudes and feelings towards products, services and brands. In contrast, customer loyalty entails loyal, repeated behaviour from customers, as the focus is whether customers make repeated purchases from the brand.

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Ecommerce trends to consider for your 2017 marketing strategy
December 6, 2016
Ecommerce trends to consider for your 2017 marketing strategy
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We explore the top projected ecommerce trends which should be the focal point around which your 2017 marketing strategy should be build.

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Digital Fire’s email marketing genius fuels Diesel’s successful winter sale!
August 30, 2016
Digital Fire’s email marketing genius fuels Diesel’s successful winter sale!
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Summary: Diesel is one of the world’s leading fashion brands, offering a wide variety of apparel for the stylish man and woman. Digital Fire helped setup an interactive viral email marketing campaign for the brand, accelerating Diesel’s sales by achieving a fantastic Open Rate of 47.39% and Interactive Response rate of 11.99%.

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Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
  • Email Journey
    A Short Email journey to Travel 🚙 November 22, 2018
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Digital Fire

We provide cutting edge digital marketing and advertising solutions for our clients in South Africa, United Kingdom, Europe and the United States.

Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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