Personalisation refers to, one to one marketing among a consumer and a company. Digital technology is the current, most ideal way to deliver a personalised message in regards to communicating, such as product offers and promotion to current customers.
Enhancing a customer relationship with brands is a crucial aspect in the business industry. In order for your business to succeed in the long run, building a customer relationship is pivotal which may entail customer loyalty.
Customer satisfaction and customer loyalty are two distinctive types of concepts. Customer satisfaction refers to the measurement of customer attitudes and feelings towards products, services and brands. In contrast, customer loyalty entails loyal, repeated behaviour from customers, as the focus is whether customers make repeated purchases from the brand.
We explore the top projected ecommerce trends which should be the focal point around which your 2017 marketing strategy should be build.
Summary: Diesel is one of the world’s leading fashion brands, offering a wide variety of apparel for the stylish man and woman. Digital Fire helped setup an interactive viral email marketing campaign for the brand, accelerating Diesel’s sales by achieving a fantastic Open Rate of 47.39% and Interactive Response rate of 11.99%.
