Clarins promotional emails are always at the top of their game. This month was no exception. The cosmetics company keeps its audience engaged with beautiful promo mailers that provide valuable information and products.
Some marketers want to maximise return on investment as quickly as possible. It’s mostly because of a highly competitive industry, where clients want to see results almost immediately. As a result, shortcuts seem like the best idea, especially when you want to grow a brands database. But you’d be sorely wrong, about the shortcut of course.
Till this day email marketing is a powerful tool for your organisation. Its potential to help you succeed with your business interests is measurable, and the returns are extraordinary. If it’s not in your digital strategy, you’re seriously missing out.
Digital is the new black, or old black depending on where you’re standing. It’s now the bread and butter for a large portion of businesses. It’s, after all, where most of the prospective customers spend their time – bye shopping malls, buy online. The opportunities the online world presents are countless, with brands sprouting overnight to become success stories the morning after.
No doubt online business is great for everyone. However, it runs the risk of alienating the one part it should value the most – the customer. This is because, regardless of how you look at it, the consumer still exists offline, but digitised companies often forget that.
This makes it important for brands to deliver the same value they deliver online offline, but how? Here is a list of ways.
There’s no doubt that online businesses, especially those in retail, can positively benefit from affiliate marketing. Such programs let you select influential bloggers who sell your product on your behalf on their site. In return, they get a slice of the profit. It takes a lot of work setting up and managing, but the returns far outweigh the work you put in.
Here are 3 reasons you need to make affiliate marketing part of your digital strategy.
