Takealot’s doing it, Samsung’s doing it, Pick n Pay’s doing it and it’s paying off.
Last year retail sales staged a comeback when generating R85bn for the sector. This represented a 10% jump from November 2015 sales, which economists attributed to Black Friday in South Africa.
This year has seen a major jump in the volume of mobile video offerings from Facebook, Snapchat and others, giving advertisers more content to advertise against, which could be part of the reason for the jump in ad spending.
It may not sound very exciting but the real “gold“ in today’s digital business world is customer data.
It still surprises me how many companies in South Africa do not understand the power of data, or if they do, they have not yet harnesses the ability to drive effective communications to that data.
In the world of social media, it’s key to have creative imagery that stands out from the crowd. Today’s consumer follow thousands of different accounts and if they really want to engage with your brand, you need to capture them within a split second. Facebook users upload over 350 million photos every day, and posts which include photos can get 84% more click-throughs and 53% more likes than those which are purely text based.
That’s a lot of visual content to be competing with as a brand, which makes choosing the right imagery for your posts and campaigns all the more important.
Social media has become more and more accessible to users. According to comScore Media Metrix Mult-Platform & Mobile Metrix, almost 80% of time spent on social media sites occurs on mobile devices. Social media and mobile marketing go hand in hand with apps making it easier to check your social media on the go. According to a recent study of Samsung, 39% of their customers said social media was their favourite thing to do with their phone, and over 1 billion have downloaded the Facebook app. This explains why users share 2 times more on mobile devices than on desktops.
