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Virtual Commerce is closer than we think
November 28, 2016
Virtual Commerce is closer than we think
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Why do you want to place the viewer in Virtual Reality (VR) and what do you want that person to experience and feel? While people often undervalue the potential of VR, it is the latest channel to connect with users emotionally and help convert browsers into sales.

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Driving sales on Cyber Monday
November 28, 2016
Driving sales on Cyber Monday
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The term “Cyber Monday” was dreamt up in 2005 by a marketing team at Shop.org, a division of the National Retail Federation. It was created to allow customers to shop online from the comfort of their offices and homes.

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Hiring digital marketing teams internally vs outsourcing to a digital agency
November 28, 2016
Hiring digital marketing teams internally vs outsourcing to a digital agency
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Your business needs quality marketing. Marketing drives sales and sales should drive profit. Digital marketing has eclipsed traditional marketing. We consume now in the majority on the internet. Digital marketing is a complex landscape needing a wide variety of skills to deliver a cohesive solution, not easy to achieve, but your business needs it. If you don’t have it, you are losing market share to your competitors.

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Campaign of the Month | Triumph
November 28, 2016
Campaign of the Month | Triumph
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Triumph has been in business for more than 125 years in tailoring female confidence. As a recognised world-leading maker of lingerie and shape wear, Triumph provides lingerie for every personality. Triumph is known for their dedication to their craft, passion for detail, innovation and commitment to help their customers to find the perfect fit. Customer love the way their products make them look and feel. Digital Fire executed a targeted email campaign for Triumph and generated an Open Rate of 32.44% and a Click-through Rate of 10.39%.

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Email Marketing in 2020
November 28, 2016
Email Marketing in 2020
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For years we’ve heard ‘email marketing is dying / email marketing is dead,’ the reality is; this trusty format isn’t going anywhere!For years we’ve heard ‘email marketing is dying / email marketing is dead,’ the reality is; this trusty format isn’t going an

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Digital Fire

We provide cutting edge digital marketing and advertising solutions for our clients in South Africa, United Kingdom, Europe and the United States.

Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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