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4 Tips to Improve Your Twitter Strategy
March 31, 2017
4 Tips to Improve Your Twitter Strategy
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Twitter’s revenue is up 8% year-over-year. Here’s 4 tips on how you can create a winning Twitter strategy for your brand.

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Two creative keys to win your social media audience.
March 29, 2017
Two creative keys to win your social media audience.
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In the world of social media, it’s key to have creative imagery that stands out from the crowd. Today’s consumer follow thousands of different accounts and if they really want to engage with your brand, you need to capture them within a split second. Facebook users upload over 350 million photos every day, and posts which include photos can get 84% more click-throughs and 53% more likes than those which are purely text based.

That’s a lot of visual content to be competing with as a brand, which makes choosing the right imagery for your posts and campaigns all the more important.

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Creating a winning mobile marketing strategy for social media
March 29, 2017
Creating a winning mobile marketing strategy for social media
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Social media has become more and more accessible to users. According to comScore Media Metrix Mult-Platform & Mobile Metrix, almost 80% of time spent on social media sites occurs on mobile devices. Social media and mobile marketing go hand in hand with apps making it easier to check your social media on the go. According to a recent study of Samsung, 39% of their customers said social media was their favourite thing to do with their phone, and over 1 billion have downloaded the Facebook app. This explains why users share 2 times more on mobile devices than on desktops.

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4 Tips for Creating a Powerful LinkedIn Strategy
March 29, 2017
4 Tips for Creating a Powerful LinkedIn Strategy
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LinkedIn boasts more than 450 million user profiles. Here’s 4 tips on how you can create a winning LinkedIn strategy.

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The state of the agency model
March 28, 2017
The state of the agency model
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So I have just come out of a meeting with 15 Agency heads called together by Adrian Hewlett of Publicis Machine, looking to implement qualification standards for the individuals in our industry. As ever, at these gatherings it’s interesting to listen to such people and discuss the state of the market and agencies in general.

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Digital Fire

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Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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