4 Tips to Improve Your Twitter Strategy
Twitter’s revenue is up 8% year-over-year. Here’s 4 tips on how you can create a winning Twitter strategy for your brand.
Two creative keys to win your social media audience.
In the world of social media, it’s key to have creative imagery that stands out from the crowd. Today’s consumer follow thousands of different accounts and if they really want to engage with your brand, you need to capture them within a split second. Facebook users upload over 350 million photos every day, and posts which include photos can get 84% more click-throughs and 53% more likes than those which are purely text based.
That’s a lot of visual content to be competing with as a brand, which makes choosing the right imagery for your posts and campaigns all the more important.
Creating a winning mobile marketing strategy for social media
Social media has become more and more accessible to users. According to comScore Media Metrix Mult-Platform & Mobile Metrix, almost 80% of time spent on social media sites occurs on mobile devices. Social media and mobile marketing go hand in hand with apps making it easier to check your social media on the go. According to a recent study of Samsung, 39% of their customers said social media was their favourite thing to do with their phone, and over 1 billion have downloaded the Facebook app. This explains why users share 2 times more on mobile devices than on desktops.
4 Tips for Creating a Powerful LinkedIn Strategy
LinkedIn boasts more than 450 million user profiles. Here’s 4 tips on how you can create a winning LinkedIn strategy.
The state of the agency model
So I have just come out of a meeting with 15 Agency heads called together by Adrian Hewlett of Publicis Machine, looking to implement qualification standards for the individuals in our industry. As ever, at these gatherings it’s interesting to listen to such people and discuss the state of the market and agencies in general.
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