Smartphones have changed the way we communicate as humans on a daily basis and have become an integral part of consumers’ lives, with 90 percent of mobile users keeping their phones with them 100 percent of the time. (imedia connection 2015)
We are now realistically available to marketers through our personal devices at every moment of the day.
A trip to New York last month for myself and the Digital Fire Commercial Director Nikki Ingwersen to see existing clients, potential new clients and to discuss an exciting new project Digital Fire will be working on with a rather cool guy, the Oscar winning actor Morgan Freeman!
Its inspiring to travel, it gets you out of your comfort zone, forces you to look at life in a different way; Â to question what one takes for granted.
BuzzFeed is all about creating light-hearted and humorous stories that people want to share. Their content ranges in subject matter from cats to investigative reporting.
BuzzFeed makes a substantial investment in email marketing to distribute stories to their audience and grow the business. Their goal for nearly every email broadcast is to drive the audience back to the website where stories can be read and shared.
Most of us here in the office are avid BuzzFeed readers and have all subscribed to their newsletter. In this article we explore the inner workings of the brands email marketing and how they’re utilising this channel to improve their bottom line.
Creating engagement and awareness is no longer the most important metric for measuring your marketing campaign’s success. Lead generation should be integrated into every step of your customer journey – making sure that your marketing is not only capturing your audience’s attention but their data as well.
When measuring your campaign’s success, it is sometimes hard to illustrate the value of the campaign when all metrics revolve around Brand awareness, positive perceptions and goodwill.  And while these achievements are all important in a world where one tweet has the power to undo years of marketing and good reputation, capturing quality data has the ability to put a tangible value to your existing marketing campaigns.
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