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June 19, 2015
Mobile Marketing – should your business care?
  • Posted By : Stefani/
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  • Under : Blog

Smartphones have changed the way we communicate as humans on a daily basis and have become an integral part of consumers’ lives, with 90 percent of mobile users keeping their phones with them 100 percent of the time. (imedia connection 2015)

We are now realistically available to marketers through our personal devices at every moment of the day.

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June 19, 2015
Digital Fire takes a bite of the Big Apple
  • Posted By : Stefani/
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  • Under : Blog

A trip to New York last month for myself and the Digital Fire Commercial Director Nikki Ingwersen to see existing clients, potential new clients and to discuss an exciting new project Digital Fire will be working on with a rather cool guy, the Oscar winning actor Morgan Freeman!

Its inspiring to travel, it gets you out of your comfort zone, forces you to look at life in a different way;  to question what one takes for granted.

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How Buzzfeed Uses Email Marketing To Reach Their Audience
June 19, 2015
How Buzzfeed Uses Email Marketing To Reach Their Audience
  • Posted By : Digital Fire/
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  • Under : Blog

BuzzFeed is all about creating light-hearted and humorous stories that people want to share. Their content ranges in subject matter from cats to investigative reporting.

BuzzFeed makes a substantial investment in email marketing to distribute stories to their audience and grow the business. Their goal for nearly every email broadcast is to drive the audience back to the website where stories can be read and shared.

Most of us here in the office are avid BuzzFeed readers and have all subscribed to their newsletter. In this article we explore the inner workings of the brands email marketing and how they’re utilising this channel to improve their bottom line.

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June 2, 2015
4 Steps to Capturing Your Audience’s Data & Attention
  • Posted By : Stefani/
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  • Under : Blog

Creating engagement and awareness is no longer the most important metric for measuring your marketing campaign’s success. Lead generation should be integrated into every step of your customer journey – making sure that your marketing is not only capturing your audience’s attention but their data as well.

When measuring your campaign’s success, it is sometimes hard to illustrate the value of the campaign when all metrics revolve around Brand awareness, positive perceptions and goodwill.  And while these achievements are all important in a world where one tweet has the power to undo years of marketing and good reputation, capturing quality data has the ability to put a tangible value to your existing marketing campaigns.

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Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
  • Email Journey
    A Short Email journey to Travel 🚙 November 22, 2018
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Digital Fire

We provide cutting edge digital marketing and advertising solutions for our clients in South Africa, United Kingdom, Europe and the United States.

Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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