Customer satisfaction and customer loyalty are two distinctive types of concepts. Customer satisfaction refers to the measurement of customer attitudes and feelings towards products, services and brands. In contrast, customer loyalty entails loyal, repeated behaviour from customers, as the focus is whether customers make repeated purchases from the brand.
We chat with Chanel Breytenbach, Digital Fire’s senior designer on the latest things happening in the world of video marketing and how it can impact your business.
You probably know by now that convincing the consumer to buy your product isn’t a piece of cake. There are plenty of factors that make customers nervous about shopping online. But if your business isn’t making an effort to convince them that you’re the one, you’re losing out on potential revenue.
Here is how you convince a sceptical customer.
There’s no doubt that the festive season is an important period for online brands. Consumer spending nearly doubles as they shop for gifts, décor, go on holiday and purchase food. As a result of the Christmas rush, competition surges, with brands jostling to get poll position. However, not having a seasonal digital marketing strategy during this time can put you on a serious disadvantage. Here is why.
The festive season is upon us, and email marketers all over are scrambling to ensure their campaigns are met with enough engagement to consider them a success. Everything about their strategies must be close to perfect. If not, they risk losing interest and ultimately sales and fan growth. But how do you keep your database engaged throughout the season. Here are a few tips.
