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Customer Satisfaction vs. Customer Loyalty
July 13, 2017
Customer Satisfaction vs. Customer Loyalty
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  • Under : Blog

Customer satisfaction and customer loyalty are two distinctive types of concepts. Customer satisfaction refers to the measurement of customer attitudes and feelings towards products, services and brands. In contrast, customer loyalty entails loyal, repeated behaviour from customers, as the focus is whether customers make repeated purchases from the brand.

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What are the latest trends in video marketing?
September 27, 2016
What are the latest trends in video marketing?
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  • Under : Blog

We chat with Chanel Breytenbach, Digital Fire’s senior designer on the latest things happening in the world of video marketing and how it can impact your business.

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How to Convince a Sceptical Customer
March 18, 2016
How to Convince a Sceptical Customer
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  • Under : Blog

You probably know by now that convincing the consumer to buy your product isn’t a piece of cake. There are plenty of factors that make customers nervous about shopping online. But if your business isn’t making an effort to convince them that you’re the one, you’re losing out on potential revenue.

Here is how you convince a sceptical customer.

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November 27, 2015
The importance of digital marketing in driving Christmas sales
  • Posted By : Tendai Matsika/
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  • Under : Blog

There’s no doubt that the festive season is an important period for online brands. Consumer spending nearly doubles as they shop for gifts, décor, go on holiday and purchase food. As a result of the Christmas rush, competition surges, with brands jostling to get poll position. However, not having a seasonal digital marketing strategy during this time can put you on a serious disadvantage. Here is why.

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Database engagement strategy
November 19, 2015
How to Keep Your Database Engaged This Christmas?
  • Posted By : Tendai Matsika/
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  • Under : Blog

The festive season is upon us, and email marketers all over are scrambling to ensure their campaigns are met with enough engagement to consider them a success. Everything about their strategies must be close to perfect. If not, they risk losing interest and ultimately sales and fan growth. But how do you keep your database engaged throughout the season. Here are a few tips.

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Digital Fire

We provide cutting edge digital marketing and advertising solutions for our clients in South Africa, United Kingdom, Europe and the United States.

Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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