25 Email Marketing Terms You Should Know
Think email marketing is not for you? Let our top email terms guide you on how and what to measure for unparalleled return of investment.
Tips for Optimising The Email Unsubscribe Journey
No one likes rejection, but when a contact unsubscribes from your database, it can benefit your business as it serves as an indicator that your emails are not as relevant and targeted as they could be or that your brand is not relevant to that specific contact anymore.
Smart Integrated Management System: The power of understanding data management for your business
It may not sound very exciting but the real “gold“ in today’s digital business world is customer data.
It still surprises me how many companies in South Africa do not understand the power of data, or if they do, they have not yet harnesses the ability to drive effective communications to that data.
How to drive in-store traffic with email marketing
Mobile usage, specifically smartphone usage, has revitalised email as a marketing channel and created new opportunities for brands to reach today’s ‘always-on consumers.’
Due to the mobile friendly environment we live in, email marketing offers retailers a low-cost, high value solution to drive traffic in-store.
With any email campaign the goal is to reach customers with relevant and meaningful content, this meaningful content is the key to turn email opens and clicks into ‘bodies’ in-store.’
The Future of Visual Content Explained: The Anatomy of an Email
Do you want your email marketing campaigns to drive even more results and revenue? Then follow these best practices jotted down to be sure you’re on the right track.
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