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25 Email Marketing Terms You Should Know
April 28, 2017
25 Email Marketing Terms You Should Know
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  • Under : Blog

Think email marketing is not for you? Let our top email terms guide you on how and what to measure for unparalleled return of investment.

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Tips for Optimising The Email Unsubscribe Journey
April 26, 2017
Tips for Optimising The Email Unsubscribe Journey
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  • Under : Blog

No one likes rejection, but when a contact unsubscribes from your database, it can benefit your business as it serves as an indicator that your emails are not as relevant and targeted as they could be or that your brand is not relevant to that specific contact anymore.

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Smart Integrated Management System: The power of understanding data management for your business
April 26, 2017
Smart Integrated Management System: The power of understanding data management for your business
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  • Under : Blog

It may not sound very exciting but the real “gold“ in today’s digital business world is customer data.

It still surprises me how many companies in South Africa do not understand the power of data, or if they do, they have not yet harnesses the ability to drive effective communications to that data.

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How to drive in-store traffic with email marketing
April 25, 2017
How to drive in-store traffic with email marketing
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  • Under : Blog

Mobile usage, specifically smartphone usage, has revitalised email as a marketing channel and created new opportunities for brands to reach today’s ‘always-on consumers.’

Due to the mobile friendly environment we live in, email marketing offers retailers a low-cost, high value solution to drive traffic in-store.

With any email campaign the goal is to reach customers with relevant and meaningful content, this meaningful content is the key to turn email opens and clicks into ‘bodies’ in-store.’

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The Future of Visual Content Explained: The Anatomy of an Email
April 25, 2017
The Future of Visual Content Explained: The Anatomy of an Email
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  • Under : Blog

Do you want your email marketing campaigns to drive even more results and revenue? Then follow these best practices jotted down to be sure you’re on the right track.

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    Automated emails and their importance in the travel industry November 30, 2018
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Digital Fire

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Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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