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Automated emails in the travel industry
November 30, 2018
Automated emails and their importance in the travel industry
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Many individuals will ask why automated emails or triggered emails are important. The answer is rather simple: Email automation can help your company broadcast timely, relevant and personalised emails to your database. Generally speaking these emails are more likely to be opened and clicked on, thus increasing the chances of generating revenue for your business.

As D Newman said: “Email has an ability many channels don’t: creating valuable, personal touches – at scale.”

Here are a few automated emails sent by travel agencies:

  1. Automated Welcome Email
  • This is your 1st communication with a new subscriber; ensure you design a great looking mailer by using strong and engaging images and copy. Create curiosity and give them more information or a few travel ideas or destinations that they will find interesting.
  1. Promotional Email
  • These need to be persuasive, as the main objective is to generate leads and engage with subscribers trying to convince them to buy a specific holiday / flight / travel package etc. Once again, visual images and clever copy will work wonders! Get potential customers thinking and dreaming about their next weekend away or international trip or dream destination. The travel industry has an advantage to many other – everybody is always on the look out for a holiday or dreaming about one. By creating travel mailers with beautiful images of beaches, lakes, mountains or a lifestyle etc. the travel industry are selling the idea that ‘this could be you next.’
  1. Pre-arrival automated Emails
  • Create a sense of excitement about their upcoming trip, by giving them tips or asking them if they’ve start packing etc. All of this will build customer loyalty and the chances are you’ll be front of mind when they book their next trip, due to your great customer service.

Real time emails and personalised emails are also important in the fast moving customer orientated world we live in today.

Dynamic content, based on demographic data like age, holiday preferences, search history etc. can take personalisation to the next level and will definitely have a positive impact on your bottom line. If you are not doing this, you are losing out.

If you design and broadcast great looking emails, with informative information that add value to the end reader, you’ll establish yourself as the ‘go to travel company. ’ By being the ‘travel expert’ you’ll create brand loyalty that will definitely lead to sales and an increase in profits!

Remember… to stay relevant and front of mind, you have to adapt and move with the changing times… if you are not, you’ll stay behind while your customers will move to the competition as they are giving them much more than they ever expected and you don’t want that…

 

References:

https://emailmonks.com/blog/email-marketing/travel-email-marketing-automation/

 


All we want for Christmas
October 17, 2018
All we want for Christmas…
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It is nearly the ‘most wonderful time of the year’ again… especially if you work in retail! Brick and mortar stores and e-commerce sites alike will get plenty of traffic during the biggest buying period of the year. On every retailers Christmas list is sales, an increase in sales and not just sales, but profits too… This is an obvious ‘wish list’ item, but have you thought about what else your company would want or would be beneficial moving forward?

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Cyber Monday
September 6, 2018
Cyber Monday 2018: Why is it important to your business?
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To understand Cyber Monday, you need to understand Black Friday.  In the US, Black Friday is always the Friday after Thanksgiving and marks the unofficial start of the holiday shopping season. Due to the fact that most companies are closed on the Friday after Thanksgiving, retailers tried to take advantage of employed customers being available and able to shop on this Friday, by offering ‘one day only’ sales etc.

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Growing database through Black Friday email series
August 14, 2018
How to grow your Black Friday email database
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Use your existing Black Friday promotions to reel in price savvy consumers and drive subscriber sign-ups by creating a Black Friday email series ahead of the big day

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Data is the key to successful email marketing
September 14, 2017
Data is the key to successful email marketing
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 The single most important factor for a successful email marketing campaign is the quality of the data. It’s not enough to merely have a working email address. That address needs to correspond to other data you hold on the recipient, data that will allow you to understand their needs and tailor your message accordingly.

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    Automated emails and their importance in the travel industry November 30, 2018
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Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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