It is nearly the ‘most wonderful time of the year’ again… especially if you work in retail! Brick and mortar stores and e-commerce sites alike will get plenty of traffic during the biggest buying period of the year. On every retailers Christmas list is sales, an increase in sales and not just sales, but profits too… This is an obvious ‘wish list’ item, but have you thought about what else your company would want or would be beneficial moving forward?
To understand Cyber Monday, you need to understand Black Friday. In the US, Black Friday is always the Friday after Thanksgiving and marks the unofficial start of the holiday shopping season. Due to the fact that most companies are closed on the Friday after Thanksgiving, retailers tried to take advantage of employed customers being available and able to shop on this Friday, by offering ‘one day only’ sales etc.
Use your existing Black Friday promotions to reel in price savvy consumers and drive subscriber sign-ups by creating a Black Friday email series ahead of the big day
If you believe that data isn’t at the heart of any organisation, well, where have you been the last decade! Businesses that leverage data intelligently tend to do better business.
Businesses these days can’t function without data and there is no shortage of data either, the challenge is to deal with it intelligently. It is all about knowing which data you already collect which data you require and how to combine different data sets to drive sales and profits.
