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The rise of video email marketing
September 27, 2017
The key to attention-grabbing video ads? How they’re served, not just what’s in them
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According to YouTube data, campaigns that use intent-based targeting on mobile devices have 20% higher ad recall lift, and 50% higher brand awareness lift compared to campaigns that only use demographic targeting.Read More


The rise of video email marketing
February 24, 2017
The rise of video email marketing
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Video is the new buzzword for many of the agencies we partner with here in SA. We at Digital Fire have been advocating the use of video email to the market for years and now is seems the penny has dropped, which is good news for all.

Video is hot and everyone is curious about how to use it in their email marketing. Why? Because video is engaging and entertaining and drives high response rates – just what agencies and clients want.

Check out our ten super stats for Video and Video Email Marketing.  ( With a nod to our friends at Campaign Monitor) 

Read More


Video In Email Marketing
February 24, 2017
Video In Email Marketing
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Want to hear something crazy?

Having one video in an email can lead to a 200-300% higher click through rate.

Impressive stat, right?

Read More


Case Study | Smile 90.4FM
December 14, 2016
Case Study | Smile 90.4FM
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Summary: Digital Fire generated a 46. 63% Open Rate and a 6.45% Click-through Rate for Smile 90.4FM’s Smile Secret Sound competition via a targeted data rental campaign.

Read More


December 13, 2016
Influencer Marketing Predictions for 2017
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Influencer marketing has seen a growth spurt in 2016 but what will the future hold for this marketing type? We explore the most popular predictions below.

Read More


12
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Digital Fire

We provide cutting edge digital marketing and advertising solutions for our clients in South Africa, United Kingdom, Europe and the United States.

Recent Posts
  • Automated emails in the travel industry
    Automated emails and their importance in the travel industry November 30, 2018
  • A roadmap to email marketing
    A roadmap to great email marketing in the travel industry November 29, 2018
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