Have you ever come up with a masterpiece of an email that you thought would send sales surging through the roof? As you pressed send, you imagined getting a pat on the back from the client and a bigger retainer. Then, from nowhere, it abysmally failed.

This happens more often than you think. The content was good, the design was exceptional but, the fish, they weren’t biting. It’s not you, and certainly not them either. So it’s important to figure out how great emails fail to make an impact. This will certainly help with your bruised ego and future email marketing campaigns.

Read More