The evolution of search engine marketing continues, with the introduction of new technologies and software coming into the picture. While 2015 experienced a considerable shakeup in the industry (e.g. Mobilegeddon), 2016 is seeing a rapid rise in SEO techniques that are adapting to the way the user experiences search.
Desktop has seen its fair share of fanfare, but the attention is now resting on mobile, which is where most SEO strategists are, or should be, betting their money on. Here are the 2016 SEO trends that are dominating at the moment.