What’s the first thing you do in the morning? It’s highly likely you check your smartphone and, while you’re at it, you browse through and read emails. The latter is a ritual amongst most adults, and for good reason. Emails are where we get important information that can help us throughout the day.

It’s obvious then that we want wake up and gloss over something spectacular. But what are the kind of emails that customers want to see in their inboxes? There are plenty, but here are five that truly have an impact on how we feel and interact with brands.

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