Social media is a powerful tool for raising awareness and solidifying a brand’s name. It acts as the medium where brands and their customers form strong relationships – exchanging information and ideas that improve the bond. The better the connection, the higher the chances of retaining customers who also become brand ambassadors by sharing the company’s content as well as recommending products. But how do you grow and engage with your audience? This infographic gives you 8 really good social media engagement ideas.