Never underestimate the power of a call-to-action. It can be the deciding factor on whether or not someone decides to purchase, inquire or subscribe. A split test by Oil from, together with Michael Aagaard form Content Verve, found that a simple one word change to a button can increase click-through rates by a resounding 90%. So trust us when we say your call-to-action matters.

To help you realise the potential of having an eye-catching, button clicking, conversion boosting CTA, here are some of the best examples of calls-to-action that people can’t help but click.


We know what you’re thinking and no, Netflix’s strong call-to-action isn’t linked to ‘interpersonal relationships’. The series and movie streaming service’s CTA power lies in your ability to cancel at any time. Anyone knows that trying a subscription service out can come with the pitfall of not being able to cancel it if you’re not feeling the overall quality.

So Netflix, knowing that you have commitment issues, uses the CTA, “Watch anywhere. Cancel anytime.”


This powerful CTA reinforces just how flexible the service is, allowing you to enjoy it anywhere and, if not enjoying it, cancel at any moment. This explains why the company is growing at such a rapid pace.

While we don’t agree with the denigrating tone under the ‘No’ button,’s CTA provides a winning formula. Do you want to know why? Yes / No.


If you said yes, then it’s because it gives you choice. The site first asks you a powerful question, which involves information you weren’t privy to initially; information that might make you a successful entrepreneur. Using a more colourful green button for yes, and a dull grey for no, makes conversion even more likely.



Food. Everyone loves it, especially when it’s hot tasty chicken. Who can refuse? It’s only when you have to drive to get it or wait until someone else delivers it that we dread having to deal with dinner. OrderUp knows just how much we need convenience in our lives, and uses that to its advantage. OrderUp’s email CTA uses urgency to increase clicks. This is further reinforced by the mailer’s copy, which promises fast deliver.



Slide uses an entirely unique formula for its email. Instead of having a standard button with copy on it, Slide serves up a simple play button. This makes people want to click through, as we’re naturally curious animals. That curiosity compels us to click through and see what’s going to play on the other side. The ideas is so simple, yet virtually unused.