Struggling to think about an engaging and exciting Christmas campaign for your brand? These festive Christmas email campaign ideas will have you ready to be merry in no time.

Online shoppers are 68% more likely to open a retailer’s email during the holiday season than at any other time of year

Need we say more? Although there’s a lot of ‘ad noise’ during the festive season, the reason why brands are still happy to speak with consumers during this busy time is because it works! At no other time will consumers be as willing to depart with their cash than during Christmas, and if you try any of these email campaign ideas – they might just send some your way.


  1. Send your sale mail early

Black Friday is the new Christmas, and while consumers will always rush instore for some late shopping on the 23rd and 24th, for online retailers Black Friday is a must-have. So, don’t let the hype of Black Friday die down, continue to send out exciting campaigns and keep it going right up until Christmas.


  1. Engage with festive inspiration & gift ideas

A festive Christmas email campaign doesn’t always need to be a hard sell. Inspire and drive traffic to your site with Christmas decor ideas, gift ideas and overall festive inspiration. Great content will drive traffic to your site as sure as a discounted sale.


  1. Set up a gift marathon

What do consumers love more than a sale? A sale right on top of a sale! By putting together a Festive Gift Marathon, you’re not only creating a buzz and a tremendous hype for your brand but ensuring that those gifts Susan forgot to buy for her Aunt Bertha comes straight out of your store – and no one else’s.


  1. Give back, leave selling behind entirely

Gifting to others is the core Christmas spirit, so share a heartfelt message of Christmas thanks by taking part in a charitable cause and inviting your users to do the same. Not only are you doing good, you’re also sharing a bit more about your brand’s mission and vision from the causes that you support and champion.


  1. Clean up house before you start your Festive Christmas Email Campaign

Just like you’ll clean house before your relatives arrive for Christmas, you’ll also clean up your mailing list and database before you start your festive Christmas email campaigns.

  • Delete or segment in-active users.
  • Segment active users into categories that will help you provide relevant information to them.
  • Personalise all your email communications
  • Double check your opt-in and CPA compliance – don’t just assume because users have bought your product online that they have opted-in to your newsletter


Feeling merry yet?

Get on top of the latest developments across multiple ESP platforms and get guidance about up to date best practice in email marketing with us. Digital Fire is a full-service digital marketing agency that works on multiple local and international clients and specialises in getting emails in inboxes. Give us a call for a no-obligation quote.