This World Statistics Day we explore the wonderful world of email marketing and share our top picks of email stats to make you excited about digital’s most underrated medium.

What’s the value of a single email address?

While differing across industries, Experien estimates that the average email address is worth £84,50! Now will this make you look at your email data list any differently? We think so.


How many sales can actually be attributed to email marketing?

Econsultancy’s 2017 Email Marketing Census found that client-side marketers attributed 22% of their total sales to their email marketing.


Does email marketing really affect consumers’ purchasing decisions?

SaleCycle reported that 59% of respondents in a recent study said that marketing emails influence their purchase decision with over 50% of respondents buying from email marketing at least once a month.

Email stats - the influence on purchasing behaviour

And what about conversions?

AB testing emails improves conversion by up to 49% but only 50% of email marketers split test their campaigns.


Segmentation and personalisation – do it really matter?

Stats don’t lie. Campaign Monitor reports that personalisation increases open rates by 26% and segmentation drives a 760% increase in revenue for marketers. In fact, Bluehornet Consumer Views reported that 74,8% of consumers expect their purchasing information to be used to personalise their email correspondence. What about your brand, do you think you’re currently giving your consumers what they want?

Email stats for abandonment emails


Emails can be used for more than just push marketing – true?

True. Abandoned cart emails have an 80.9% higher open rate and 50.5% higher click through rate than traditional emails.


Inspired by these email stats? Let’s get started!

Excited about these email stats and ready to get your Email Strategy up and running? Digital Fire is a full-service digital marketing agency that works on multiple local and international clients and specialises in getting emails in inboxes. Give us a call for a no-obligation quote.