Considering to add an animated video to your collection of marketing tools? Here are five great stats to prove they really work.
Attracting new customers or just clarifying how your products and services work? An explainer video is an excellent choice for your digital marketing needs. These quick thinking, straight-to-the-point videos are very effective in converting prospects to customers, and help to brand your company.
Improve your Search Engine Optimisation (SEO)
Well-executed videos can boost your SEO for the keywords that target your business.
As YouTube is listed as the second largest search engine in the world, it’s obvious how this can happen. Studies have found that 77% of marketers are using keyword tagging successfully on YouTube, ensuring that their videos appear at the top of search results for targeted keywords. While you can improve your SEO by optimising the landing page on your website, having a YouTube channel is vital and recommended for all brands.
Increase your Conversion Rates
Various studies have shown that video presentations convince consumers at a far higher rate than other forms of marketing. The key reason for this is that explainer videos are easy to digest, engaging and very targeted. Because you know who your audience is, you have the ability to cater for their needs and desires.
Hupspot.com proves that using the word ‘video’ in your email subject line increases click through rates by 65%! With this said, your conversion rates can improve with a highly targeted video.
Simplified Communication of Products and Services
Depending on the industry you’re in, it can be challenging to express the benefits of using your products and services. An explainer video takes the stress out of answering the same questions from clients and focuses on all the important information in a smart and appealing way. Not only does it work well on explaining a company’s service, explainer videos can also answer FAQs from existing clients.
Animoto is a cloud-based video creation service that produces video from photos, video clips, and music into video slideshows. Based on their research they have found that 73% of consumers are more likely to make a purchase after watching videos that explain a product or service.
People fancy looking at Video
With regards to online activities, watching videos are at the top of the list for both customers and professionals. This is a massive benefit for your business because with your explainer video, you now have the opportunity to engage with both the consumer and expert on a greater level. MarketingSherpa’s study has shown that visitors spend 100% more time on pages that contain video and that 90% of consumers watch online videos. (Media Post)
As video has such a captive audience it is important that your video represents your brand and that it should connect on some emotional level with the viewers, as well as demonstrating why you are the best option for them.
Will the Video Trend continue?
Cisco has predicted that by 2019, 80% of consumer internet action will be watching videos. As business owners are discovering more and more power in video marketing, explainer videos are found everywhere on the internet.
Today we find ourselves well in the digital marketing era, the only question to ask is whether this trend of explaining ideas easily with video will continue or not. Two studies show that Video on Demand by consumers is expected to grow double by 2019 (Cisco) and that half of advertisers have reallocated their budget from TV to digital video (AOL).
This brings us to the conclusion that data clearly show business owners and marketers around the world are planning to implement more video strategies into their sales campaigns in the coming years and for a very good reason. Gathering enough research and planning the right explainer video for your business can expand your reach and take your business to a whole new level. Always stay ahead of the game, impress current customers, attract new prospects and increase revenue with explainer videos.
A successful business is a growing business.